VDP Sample #1 - Numbering
VDP Sample #2 - Addressing
VDP Sample #3 - Text Only
VDP Sample #4 - Image & Text
Have you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name? It’s amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
When information is created and targeted specifically for an individual, they will ultimately give a better response. Variable Data printing can make sure the message conforms to the audience. Variable Data is the process of changing information from document to document within a single print run. There are several ways this can be achieved.
The simplest form of VDP is Mail Merging which is using a different name and address for each piece. As an example, this eliminates the need to print and apply address labels to postcards because we can print the addresses at the same time the postcard is printed.
Versioning is another way which sends different messages to specific audiences. These can be separated for example, by age groups, political categories or living regions.
Targeting an individual's specific interests is Customization. If someone buys certain types of tools or clothing, you can produce a pamphlet with just those types of items.
One of the most specific uses of Variable Data is through Personalization. Using words and photos you can create a piece that is "personalized" for an individual. Produce a letter to an individual using their name, their photo and information pertaining only to them. Another example is; a resort that offers multiple amenities, can directly target special interests to various individuals or groups. The resort can target them by creating a personalized brochure for each individual or family with their special amenities interests - enticing them to return. If you have 100 customers, all with specialized interests, you can personalize all 100 brochures in a single print run.